Sales of Bud Light dropped over the Fourth of July holiday weekend amid the monthslong backlash against the company over its decision to promote a transgender social media activist. Industry data shows that sales of the light beer dropped 23.6 percent in the weekly period ending on July 8 as compared with the same period…

Transgender activist Dylan Mulvaney has left the United States alleging safety concerns for an undisclosed period of time while the Bud Light boycott continues amid sharp criticism regarding the CEO’s decision following the public backlash. Mr. Mulvaney was in Peru, according to a recent social media post. “The people here are so kind. I feel…

Sales for Bud Light dropped 28 percent for the week ended June 24 amid controversy surrounding the firm’s decision to engage in promoting a transgender social media influencer, according to data from an industry analyst Bump Williams Consulting’s data show that while Bud Light’s sales again dropped when compared to the year-ago period, sales for…

Sales for Bud Light dropped by 28 percent for the week that ended on June 24 amid controversy surrounding the firm’s decision to engage in promoting a transgender social media influencer, according to data from an industry analyst. Bump Williams Consulting’s data show that while Bud Light’s sales again dropped when compared to the year-ago…

A former Anheuser-Busch executive is calling on Brendan Whitworth, the beer company’s U.S. chief executive officer, to step down from his position over his handling of Bud Light’s partnership with transgender influencer Dylan Mulvaney. Anson Frericks, who once was president of sales and distribution for Anheuser-Busch, wrote in a column published by The Daily Mail…

Declining sales of Bud Light now appear to be “business as usual” for parent company Anheuser-Busch after it was caught up in controversy earlier this year, according to Beer Business Daily publisher Harry Schuhmacher. In an interview with Fox News published on June 30, Schuhmacher pointed to recent disappointing sales of the beverage in the…

Transgender influencer Dylan Mulvaney spoke out publicly on Bud Light for the first time since the marketing fiasco that has cost the beer company the top position among retail beer brands and billions in sales. “I took a brand deal with a company that I loved, and I posted a sponsored video to my page,…

A newly-released Bud Light advert has received mixed reviews online, with some claiming the company is “trying too hard” and others vowing to continue consuming rival beverages after Anheuser-Busch found itself at the center of controversy earlier this year. Bud Light unveiled the new television commercial called “Easy to Summer” on June 22. The 60-second…

The top marketing executive for Bud Light parent Anheuser-Busch InBev won the “Creative Marketer of the Year” award, despite costing the company $20 billion over its recent transgender fiasco. Bud Light has lost billions of dollars in revenue due to massive boycotts after the beer company decided to pair the brand with transgender activist Dylan Mulvaney, who…

Bud Light will need to pivot its marketing strategy and stay true to its longtime messaging campaign if it wants to recapture some of its customer base, according to a brand strategist. In recent weeks, Bud Light has seen its sales plummet after it embarked on a promotional campaign with transgender TikTok influencer Dylan Mulvaney…