By Henny Yeshanew Emails are back! Who uses email marketing in the era of social media marketing? You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear from businesses via email. Now how do I know all that? Well, I’m in my…

By Krystal Covington As our digital worlds have expanded, it has become increasingly popular for small businesses with an e-commerce store or online services to market themselves nationally. The problem is that many of these businesses are giving up their local marketing efforts in favor of a national approach, believing it to be a superior…

Intuit Inc., known for its small-business accounting and DIY tax-filing software, said on Monday it will acquire digital marketing company Mailchimp for about $12 billion in a cash-and-stock deal. The deal, expected to close by the second quarter of fiscal 2022, is Intuit’s biggest-ever acquisition. It will be financed through cash on hand and new…

Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2 percent of their company’s revenue toward marketing budgets. The allotted budget spend was up from an average of 7 percent to 10 percent in previous years. The statistics website also reiterated that…