ANAHEIM, Calif.—Disneyland resumed sales of its annual passes on Nov. 16, following a six-month suspension, before stopping all purchases just one day later. The theme park’s annual Magic Key passes available for purchase in less than a 48-hour window were the Inspire Key for $1599, Believe Key for $1099, and the Imagine key for $499,…
Disney Unveils New Annual Pass Program
ANAHEIM—Disney on Aug. 3 unveiled a new annual pass program for the company’s more avid Disneyland fans. The new “Magic Key” program allows for more choices and flexibility, Disneyland officials say. The pass also promises more value as it provides four different options for Disneyland and California Adventure. The “Dream Key” will cost $1,399, or…
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