Some of Bud Light’s problems could be permanent, according to an analyst in a new note about the beleaguered brand in the wake of a boycott over its partnership with Dylan Mulvaney. “We believe recent underperformance implies a permanent reduction in ABI’s U.S. business,” Deutsche Bank analyst Mitch Collett wrote for Barron’s, referring to Anheuser-Busch…

A newly-released Bud Light advert has received mixed reviews online, with some claiming the company is “trying too hard” and others vowing to continue consuming rival beverages after Anheuser-Busch found itself at the center of controversy earlier this year. Bud Light unveiled the new television commercial called “Easy to Summer” on June 22. The 60-second…

Anheuser-Busch, the company that makes Bud Light, faces a hefty fine and a series of mandatory safety reviews as part of a settlement with the U.S. Environmental Protection Agency (EPA) for violations of federal requirements regarding the prevention of chemical accidents. EPA said in a June 5 press release that it had reached a settlement with…

Commentary It was not supposed to be this way. The idea within Anheuser-Busch was that its traditional buyers were a given, a clan to be taken for granted. The whole point of marketing, as it is taught in the high-end schools (as if professors know about this stuff) is that reaching new and underserved markets…

New industry data shows that sales of Bud Light have declined for another week amid the controversy over the company’s decision to engage in a social media campaign with transgender influencer and activist Dylan Mulvaney. In the week starting on May 8, U.S. retail sales decreased 28 percent compared with the same period a year…

Anheuser-Busch-InBev CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand’s partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives. Doukeris told investors that he believes there is “misinformation” about the company’s partnership with Mulvaney, who had posted Bud Light beer cans with the…

Commentary We’ve crossed the three-year mark of the worst years for freedom in our lifetimes. What do we see? Something I’ve expected since the entire fiasco of lockdowns began. I wrongly assumed it would begin immediately. It waited three years but it is finally here; a full-on revolt against all the forces that broke the…

Anheuser-Busch is reportedly planning to invest in a major marketing campaign for Bud Light after getting involved in a transgender ad controversy. The beer company is promising beverage distributors they will avoid similar touchy subjects, The New York Post has learned. America’s largest beer giant saw its sales plummet after its Bud Light brand partnered with…

Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…

Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…