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american essence magazine – XtremeCuztoms

Tag: american essence magazine

Nothing Goes to Waste

At Brooklyn’s White Moustache, Homa Dashtaki launched her mission to find value in the byproduct of yogurt.


10 American Inventions That Changed the World

Electricity Efforts to understand and harness electricity began in the 18th century. Scientists thought electricity could be used to create a cheap way for people to light their homes. One of the most notable pioneers in electricity was Thomas Edison, who developed the first practical electrical light bulb in the late 1870s. Edison launched a…


Zuckermann Harpsichords Legacy Lives On

An 18-year-old Richard Auber had just begun his music degree with money he borrowed from his parents. “Musicians don’t make money,” his father, an amateur recorder player himself, warned Richard. Auber played the flute, and some of the most beautiful music he could play was the music of Bach. Auber played the modern flute, that…


Zuckermann Harpsichords’s Legacy Lives On

An 18-year-old Richard Auber had just begun his music degree with money he borrowed from his parents. “Musicians don’t make money,” his father, an amateur recorder player himself, warned Richard. Auber played the flute, and some of the most beautiful music he could play was the music of Bach. Auber played the modern flute, that…


How Clydesdale Breed Horses Became an Iconic Symbol for Budweiser

One of America’s most well-known corporations markets a rather unique philosophy when it comes to the ABCs of branding. Starting with the “A” of Anheuser-Busch, adding in “B” for beer wagon, and “C” for several Clydesdales, the makers of Budweiser have been brewing beer and breeding horses quite successfully for almost a century now. Perhaps…


Honoring Tradition through the Art of Native American Kayak-Making

“If you hunt something, how can you love it? How can you both love an animal and hunt it?” These words of National Geographic photographer and indigenous kayak craftsman Kiliii Yuyan reverberated in my mind as I floated down the Cedar River in Iowa on my last kayak trip of the year. It was early,…


How American Creativity is Driving the Non-Alcoholic Drinks Trend

When Tolu Obikunle was an intern on Wall Street, she was frequently invited to go out for drinks after work. But filling up with spirits was actually something that brought Obikunle’s spirits down. “I found myself pretending to drink just to fit in with my colleagues,” said Obikunle. “I loved being out and socializing, but…


Book Recommender: ‘Oceans of Grain: How American Wheat Remade the World’

Do empires build trade routes or do trade routes build empires? Have the United States and Russia been locked in an economic rivalry since the 1860s? Was World War I triggered by international grain trade and the desire of Russia to control Constantinople? “Oceans of Grain: How American Wheat Remade the World,” by Scott Reynolds…


Angels Will Rise

Jeffrey Harmon may be the most unlikely person to become a key player in the television industry. “We grew up on a potato farm in Idaho,” he told American Essence. “We had a tube TV that got three channels. We could get PBS with an antenna.” Harmon didn’t watch a lot of TV growing up….


Book Reccomender:‘Eat, Drink, and Be Wary’

Food: It is a central part of our lives. It is surprising how relatively little fantasy and science fiction centers upon food. F&SF explores the human condition, extrapolating the present into alternate realities. Why not explore food? “Eat, Drink, and Be Wary: Satisfying Stories with a Delicious Twist,” edited by Lisa Mangum, takes on that…