American electric vehicle (EV) start-ups are dealing with falling demand, as buyers look elsewhere, or put off purchases entirely. High costs, quality-control issues, and supply-chain problems are taking a toll on the EV sector, according to the latest quarterly reports. Several EV companies reported a declining interest for some of their latest vehicles, while production…

American electric vehicle (EV) start-ups are dealing with falling demand, as buyers look elsewhere, or put off purchases entirely. High costs, quality-control issues, and supply-chain problems are taking a toll on the EV sector, according to the latest quarterly reports. Several EV companies reported a declining interest for some of their latest vehicles, while production…

By Sujan Patel No matter what kind of business you start, some marketing mistakes are inevitable. But startups in particular must navigate a unique set of marketing challenges: restricted budgets, limited resources, and the pressing need to build brand visibility. Knowing when and how to invest in marketing for your business may be the key ingredient to your…

By Athalia Monae Entrepreneurship is not for the faint of heart. There’s a lot of sacrificing, learning, commitment, consistency, and realizing when you need to change things up that goes into running a startup. There are a lot of people who are not ready for that and don’t realize it until after they’ve launched and faced the…

In response to the Australian government’s $2 billion drive to transform university research into profitable endeavours, Steve Baxter, tech investor and star of reality TV series Shark Tank, said the focus should instead be on the country’s burgeoning start-up scene rather than tertiary sector. Australian Prime Minister Scott Morrison, in late January, announced the AU$2.2…

In 2021, social media for business marketing is no longer foreign. With 4.48 billion people across various social media, if your startup business isn’t on social media, then your presence is at the base. Let’s face it, social media is the new marketplace, a global one at that. However, just as every other form of…