Amazon.com will face challenges from big retailers during its annual Prime Day promotion, as more merchants piggyback on the multibillion-dollar online sales event. Target, Walmart, Bed, Bath & Beyond, Macy’s and Kohl’s are some top retail chains offering big discounts and promotions to coincide with Prime day, which takes place on Monday and Tuesday this…
Big Retailers Line up Deals to Take on Amazon Prime Day Frenzy
June 21, 2021
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Retailers Bringing Chinese Livestream Shopping Events to Americans
News analysis U.S. companies are beginning to adopt an online retail model widely used in China: livestreaming e-commerce. Livestreaming e-commerce is the live promotion and selling of products via social media influencers either on their own channels or on the channel of an e-commerce platform. In China, it is mostly held on a channel hosted…
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