Maybelline, the world’s biggest cosmetic brand, is facing a deluge of boycott calls over its marketing partnership with a bearded makeup artist who was featured in an ad trying on lipstick. The advertisement, which was posted on Maybelline’s Instagram account on July 12 to coincide with Amazon Prime Day, shows social media influencer Ryan Vita…
Big Makeup Brand Faces Boycott Calls for Using Bearded Man in Lipstick Ad
Cosmetics Giants Maybelline, Shiseido, Abandon China Market Under Zero-Covid Policy
Maybelline, the old American makeup brand, is closing its outlets in China on a large scale. According to mainland media reports, the makeup brand “Maybelline New York,” which belongs to the L’Oréal Group, is gradually closing offline shops across the country. After that, most offline shops will be closed, but counters in the beauty collection…
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