LONDON—Elon Musk has unveiled a new black and white “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year. Mr. Musk replaced his own Twitter icon with a white X on a black background and posted a…

Meta Platforms Inc. has been named in a lawsuit alleging trademark infringement. What Happened According to a Friday court filing with the United States District Court for the Northern District of California, the DFINITY Foundation claims that Meta “knowingly infringed” its trademark by registering a similar logo. The DFINITY Foundation is the entity behind the Internet…

You’ve probably heard this before, but it’s worth saying again: every great business needs a great logo. A great logo design is an absolute must for any new business looking to stand-apart from the competition and authentically connect with their customers. In fact, a recent study from the MIT Sloan Management Review found that effective…

By Zaheer Dodhia Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is being sent. But “the right message” is really just one aspect of what…

General Motors on Friday unveiled a new corporate logo, its first major logo change since 1964, as part of a new campaign to accelerate the automaker’s focus on electric vehicles (EVs). The “m” in the new GM logo is a nod to the shape of an electrical plug, the company said. The campaign includes a…