South Korean beauty industry giant, Amorepacific, has turned to the North American market and achieved remarkable results after drawing itself out of a downturn in the Chinese market. Amorepacific said on July 21 that the company reaped its biggest benefits from Prime Day, the largest annual discount sales event for members of Amazon’s paid services that…

Korean firms have begun expediting their expansion into North America to reduce their dependence on Chinese customers due to difficulties sustaining product sales in China under the Chinese Communist Party’s (CCP) zero-COVID policy. Korea’s success in the United States, where their beauty products are rapidly gaining popularity, has been facilitated in part by the Korean boy band…